The Protocol

The house philosophy: eat better cheese, drink wine with intention, and stop pretending restriction is a personality.

Editorial wine and cheese photograph for "The 12-Month Cheese Calendar: What to Buy, Season by Season"

The 12-Month Cheese Calendar: What to Buy, Season by Season

Cheese has seasons. The $72 billion wellness industry forgot to tell you this, possibly because it would interfere with selling you year-round subscription boxes of the same four Goudas.

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Editorial wine and cheese photograph for "The Wine and Cheese Protocol: A 28-Day Cleanse That's the Opposite of a Cleanse"

The Wine and Cheese Protocol: A 28-Day Cleanse That's the Opposite of a Cleanse

While traditional cleanses eliminate dairy and alcohol for 28 days, this clinically unverified protocol does the exact opposite with regional specificity.

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Thirty Days on the Protocol: A Progress Report

Thirty Days on the Protocol: A Progress Report

We committed to one month of medically unverified wine and cheese consumption. Here is what the data showed.

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