The official plan

The Protocol

The house philosophy: eat better cheese, drink wine with intention, and stop pretending restriction is a personality.

Editorial wine and cheese photograph for "The Wine and Cheese Protocol: A 28-Day Cleanse That's the Opposite of a Cleanse"
The Protocol

The Wine and Cheese Protocol: A 28-Day Cleanse That's the Opposite of a Cleanse

While traditional cleanses eliminate dairy and alcohol for 28 days, this clinically unverified protocol does the exact opposite with regional specificity.

3 min read·June 2026
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Thirty Days on the Protocol: A Progress Report
The Protocol

Thirty Days on the Protocol: A Progress Report

We committed to one month of medically unverified wine and cheese consumption. Here is what the data showed.

8 min read·March 2026
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